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Euro 2024 is poised to captivate global audiences, and amidst the excitement, one charming character stands out in Germany: Albart, the tournament’s official mascot.
Since 1980, every European Championship has featured a mascot, each leaving its unique imprint on the tournament’s legacy.
Tournament director and German football icon Phillip Lahm emphasized Albart’s role in stimulating children’s imagination, highlighting the importance of fostering a love for the beautiful game from a young age.
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According to Lahm noted «As a parent, I know how important it is to stimulate children’s imagination. With the launch of our tournament mascot, we hope to create a fun and likeable character that will inspire them to enjoy playing football.»
Albart is none other than a delightful teddy bear, a homage to Germany’s historical association with the creation of teddy bears in the 20th century.
Decked out in a football kit and boots adorned with the red, black, and yellow colors of the German flag, Albart embodies the spirit of the host nation.
Selected by the German public, Albart triumphed over contenders Barnardo, Barnheart, and Herzi von Bar, securing 32% of the vote.
His debut took place during Germany’s friendly match against Colombia in Gelsenkirchen on June 20, 2023.
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Beyond his adorable appearance, Albart carries a significant mission as Euro 2024 mascot: to inspire children to embrace an active lifestyle.
In the lead-up to the tournament, he has embarked on a journey visiting schools across Germany, igniting enthusiasm for football among the younger generation.
Euro 2024 promises not only thrilling football action but also the endearing presence of Albart, the lovable teddy bear mascot symbolizing the joy of the game.
As fans eagerly await the tournament’s kickoff, Albart stands ready to leave his mark on the hearts of spectators worldwide.
