Olympics 100m champion has officially been named as the tourism ambassador for Saint Lucia as accolades continue to flood her way.

Saint Lucia celebrated ‘Julien Alfred Day’ on Friday a culmination of a four-day celebration organized in her honour for winning the country’s first-ever Olympics medal and there was more for her to be happy about.

was on Thursday announced as the tourism ambassador for the island nation by the Saint Lucia Tourism Authority as they seek to leverage on her new-found fame and status to attract more tourists to the destination.

Julien Alfred reflects on the sacrifices she made to achieve Olympic success in the 100m and 200m, overcoming doubts and imposter syndrome along the way.

As tourism ambassador, Alfred will be participating in promotional events for Saint Lucia in key markets around the world while also conducting media engagements and advertising initiatives to promote the island and its marketing campaigns.

She will also engage in social media campaigns to highlight tourism in St Lucia with a key feature of the promotional campaign being the use of the Saintt Lucia logo on her PUMA competition as well as warm-up kits.

«Right now, I don’t know what means more to me – winning the Olympic Gold or just being the ambassador for Saint Lucia,» Alfred said, as quoted by

«Thank you all for your continued support, and Saint Lucia, I will continue to represent you no matter where I go, and I love you all.”

Alfred has been celebrated since returning home on Tuesday when she was welcomed by a convoy of 40 vehicles followed by two national school rallies, a visit to a school where a mural of her was unveiled before Friday, which was a national holiday already stamped “Julien Alfred Day”, that had a free concert.

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