If you love alcohol a little too much, the weekend drink can quickly become a daily ritual, gradually pulling you away from the things and people you once held dear.

For two-time Haspa Marathon Hamburg champion Bernard Koech, this slippery slope into dependency was one he stumbled down for years, reaching a point where he felt trapped, isolated and far from the promising career he had built as an elite Kenyan marathoner.

In his journey from darkness to redemption, Koech now shares his story to inspire fellow athletes and men facing similar pressures, advocating for change and awareness around the dangers of substance abuse.

After a social media post where Asbel Kiprop blamed a woman for wrecking his family and career, friends and mentors intervened helping him refocus seek support and rebuild his life.

During his peak years, between 2015 and 2020, Koech was an admired marathoner known for his speed and strength, but his private life was becoming a struggle.

What began as a casual drink to unwind after training eventually spiraled into heavy drinking sessions with friends.

“Somewhere at the beginning of 2015, I started doing that,” Koech says in a past interview with

“Instead of going to bed after training, I looked for entertainment elsewhere.”

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His growing dependence on alcohol started to overshadow his discipline, the very trait that had fueled his athletic success.

Koech recalls how he became increasingly disconnected from family, friends, and even his coach.

His drinking, initially limited to weekends, quickly morphed into a daily necessity that he would indulge in secret.

“At one point, I no longer drank in public, but smuggled bottles in during training camps to drink in anonymity,” he says.

The more he drank, the more isolated he became, as relationships with loved ones became strained and his motivation for training waned.

His performance started to reflect his inner turmoil, as his times slowed and his name began to fade from the competitive marathon landscape.

The isolation brought about by the COVID-19 pandemic became an unexpected turning point for Koech.

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With events canceled and sponsors withdrawing, he was left with few options and limited financial support.

With no distractions to hide behind, he was forced to confront the reality of his life and how much he had given up to a habit that no longer served him.

Gradually, he realized that he had to reclaim his life not only for himself but also as an example to others who might find themselves in the same struggle.

For the last four years, Koech has dedicated his life to supporting fellow athletes, particularly young men vulnerable to the pitfalls of fame, stress, and societal expectations.

Each week, he meets with Kenyan athletes to talk about resilience, recovery and the importance of building a life that goes beyond momentary highs.

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His experience has also motivated him to address issues like mental health, financial planning, and the pressures of modern relationships.

«For an athlete, discipline is the greatest condition for success,» he says, highlighting the need for self-control not just in training but in everyday life.

Koech’s journey is a testament to the strength it takes to turn one’s life around, especially in a society where drinking can be culturally ingrained and sources of emotional support can be limited.

Recognizing the unique societal pressures men face, , in partnership with , has organized the second edition of the forum.

This event, scheduled for November 23, 2024, will provide a supportive environment where men can openly share experiences and gain insights on topics from mental health and fatherhood to financial responsibility and social issues.

With a small registration fee of Sh500, attendees can to join this life-changing forum, designed to support men in their journeys toward healthier, more balanced lives.

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