WRC Promoter hasof Arne Dirks as Chief Marketing Officer (CMO), effective from April 1.
The move is expected to strengthen the marketing and commercial strategies of the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC) as the organization aims to expand its global footprint as
Dirks, has an extensive background in sports promotion, sponsorship, and brand development.
CAF president Patrice Motsepe has set high expectations for his fellow South African Benni McCarthy who was recently appointed Harambee Stars coach.
His role at WRC Promoter will involve overseeing all marketing operations, enhancing fan engagement, and driving the commercial success of the championships.
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His arrival , the Safari Rally Kenya.
Meanwhile, as he steps into the world of historic rallying.
Kenya has been dealt a blow in its ambitious multi-billion Talanta stadium project earmarked for AFCON 2027 with audit revealing millions lost.
The Finnish motorsport veteran will make his debut in the European Historic Rally Championship (EHRC) at the upcoming Rally Costa Brava.
Latvala, will take the wheel of the legendary Toyota Celica Turbo 4WD, marking the start of an exciting new journey.
For the 39-year-old, this is more than just another rally—it’s the fulfillment of a long-time dream.
“One of my favourite cars has been the Toyota Celica ST185, and the year 1993 when Juha Kankkunen won the championship. This has been my dream, to drive that car in competition. And now it’s going to happen,” Latvala shared as per
Latvala’s passion for driving never faded, even after taking up his role as Toyota team principal. He credits his return to competition at the 2023 Secto Rally Finland for reigniting his competitive fire.
“After I stopped at the end of 2019, it took a while for me to realise how much I was missing driving. In Finland, 2023, this was the moment when I really understood this, and the old feeling for driving was back,” he admitted.
Harambee Stars coach Benni McCarthy has recalled one forgotten deender who has been out of the team since 2021.
The Celica, prepared by Latvala’s own team in Finland, holds immense sentimental value for him.
His Racing, has added another layer of excitement to the project.